We meet up with Ella at Surf Expo this year and got to talking. She was working the Otentik booth with a really cool product. The Otentik Sunshade is a simple, lightweight and quick way to get out of the sun while enjoying the outdoors. I instantly thought of 100s of different occasions I could have used this sunshade while camping, paddling, relaxing at the beach or just in the backyard around the pool.
Otentik is a young Israeli start up, specializing in developing innovative lifestyle solutions. One of our recent and most useful products we have come up with is Otentik’s Sunshade. The product was released in2011, with great success around the world. No doubt the best solution for the beach: fast and easy to set up, lightweight and the most efficient protection from the sun.
The Idea to develop Otentik occurred to us when we saw Parasol flying away on a windy afternoon at the beach. It took two years and several prototypes to find the ideal solution. The Otentik Sunshade’s user friendly design employs sand bags instead of stakes and can be used on any terrain. The sunshade is available in different colors, is light weight and easy to carry.
The ease of use and versatility of this product lead to the development of the brand, Otentik. The Sunshade, and Otentik lifestyle, goes with us practically everywhere. It is a must have product for all the outdoors lovers. CLICK HERE to visit their website and read all about Otentik.